PLEASURE? WHAT´S THAT?

Pleasure describes the broad class of mental states that human and other animals experience as positive, enjoyable, or worth seeking.

Paul Bloom said that pleasure is not just a natural thing just for human beings, It is 
also mental; because it is true that you enjoy something because you like it, but you like these things because everybody think that it is awesome. For example, he said that if someone full a glass of low quality wine that was in a high quality wine bottle,they are not going to realise that it was the worst one because they have seen that it was in a good wine bottle. Supporting his claim, there are also culturals ingredients in pleasure, because of our believes. For example you don´t get so much pleasure of easter if you do not belong to our culture.